Brand Oakley’s History

At present, Oakley already has more than 600 patented technologies, and continue to find problems and art to find a solution. This unique philosophy makes Oakley one of the most representative and unique brands on the market, and its innovative technology helps world-class athletes to the best of their athles. Oakley’s outstanding High Definition Optics (HDO) technology is used in the fields of sunglasses, optical glasses and skiing mirrors, making them one of the best products on the market and favored by a large number of consumers. Now, Oakley has developed from the world’s leading sports glasses brand to participate in sportswear, footwear and accessories leading sports brand.

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The walls are divided into five different areas of the Oakley brand. Key words: Passionate, Humble, Innovative, Performance-Obsessed and Authentic,

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Oakley classic Goggles (left) and Blades (right), the first generation were officially released in 1980 and 1985

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Compared to the Over the Top, Oakley’s many other cool products seem to be more normal

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Now Google Glass is sparking the trend of smart electronic glasses, but in fact Oakley as early as 10 years ago has been expected to combine the trend of glasses and electronic products, launched this music glasses, this glasses in the frame around the legs were integrated music Players and headphones that allow riders to enjoy music more easily in training

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In your eyes, what is Oakley? Probably and they show here the same, is a group of giants or science weirdo what …

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In this corridor there is a Meng Meng’s children wrote to Oakley’s letter of thanks

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There is an infirmary on one side of the corridor

Walked above the corridor to Oakley’s production department, but based on confidential reasons, which will not take pictures, so we can only look over there. Oakley 70% of the sunglasses are from the headquarters base. Here 24 hours of non-stop operation, the staff three shifts, can produce 40,000 pairs of sunglasses every day. As the market demand for expansion, they also corresponding expansion. Now in Italy and China and South California have exactly the same factory here. Production base closer to the market, can effectively reduce transportation costs, make production more environmentally friendly and shorten the production cycle.

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We also took the time to visit the staff of the office, but here is not very convenient to take pictures, but we still photographed two championship shirt, of course, the right is the mountain world champion Nino Schulte; as for the left that piece, you Know who is it?

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Near the end of the journey, we came to the name of the Thunderdome theater, can accommodate about 440 people, usually for some staff meetings, film, etc., the famous driver Ricky Carmichael occasionally practice here

Here are the answers to the previous puzzle, where the films are: “Mad Max”, “Aliens” and “Blade Runner”. Are you right?

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After the visit, of course, to the factory shop sweep goods, where not only can find Oakley’s full range of products (including glasses, clothes, slippers and luggage, etc.), most of the considerable discount

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Oakley headquarters near the building also built some soil slope site, employees can jump at any time, next to the bonfire party can also be held

We also in the process of visiting the Oakley and the designer also talked about, they also answered some of our friendly questions. Speaking of the Chinese market, they admit that the previous promotion efforts slightly less, because after all, the European and American markets are still their main goal. But with the increase in Chinese users and brand awareness, Oakley will certainly strengthen the work of the Chinese market, which includes recently established in Shanghai Oakley China office, and they officially signed the Chinese feather superstar Lin Dan as a spokesperson. “You might have been worried that Oakley ‘s products were designed for European and American people,” said the Asian designer, “but now I’m here and you know that I’m sure I’m going to focus on the Asian face design. As to whether Oakley will launch a more personalized custom custom coating, they said there is no such plan.

Oakley global headquarters, why Oakley sunglasses are so cattle, you understand after read this

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If you do not know the picture above that building is Oakley’s global headquarters, then first see it, you will think of what? Military base A sci-fi movie In short, it does not look like a thing that exists in the real world, but in fact it is a real business building. Yes, Oakley is such a product or culture are cool to the bones of the sports brand. Oakley’s bike sports glasses are a lot of riders dream of equipment; but, for Oakley is located in the United States on the west coast of this cool headquarters building, as a result of many professional riders, , Probably a lot of riders do not understand. Last month, BIKETO reporter visited the “bunker”, feel a science fiction business experience.

Oakley is headquartered near Foothill Ranch in Los Angeles. Drove here, in addition to its domineering door, I am afraid you will be other things to live, such as the central turntable in front of the torpedo – this is a real torpedo! But unfortunately this is not to see the legendary stage that the tank in front of the tank – is also a service in World War II, the real tank, and now can start, in addition to where it as a “special decoration” of the In addition, it is said that occasionally open the rolling car and the boat what entertainment and entertainment. This time probably go out to carry out any important task of the bar.

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This is a real torpedo … … but think of Oakley’s products itself is also very popular with the military, and the headquarters is also in accordancewith the extraterrestrial fortress + military base design concept to build, you can understand why there will be these Strange thing

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The door of the close-up, in fact, look for a long time will suddenly feel like a budding Cyclops in the view of the distance, but his cheek, but two bullet design … …

In front of this place seems to be very science fiction, in fact, it really had three Hollywood movies set, and then look at the following description, you can guess which three? The answer is announced later.

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The door on both sides of the wall filled with huge ONE ICON words

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After the door will reach the hall, surrounded by the explosion-proof wall also makes people feel like a military fortress; inside the reception desk is wearing a low-cut harness sister paper, she will let you fill out a visit form

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The door above the fan, would have been transferred, the legend later had a naughty vice president climbed into a motor and chain, the results after two weeks only to find it “alive”

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The door next to a row of ejection seats, of course, is now to the rest of the visitors (but why there is a feeling of electric chairs … …)

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The most striking of the hall is of course the cool do not know what word to describe the long wings of the skull, above the giant Oakley goggles is a screen, playing the promo

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Behind the skull is a product display area

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To go to other areas need to go through some corridors, but in the corridor which must be careful, because you are likely to encounter some “dangerous” guy – such as this strange fish

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Do you guys hide so many odd things really? But really want to try driving about … … including the back of the red karting car

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President’s office next to the reception, where there is a smaller crystal skull, as well as for guests to rest and wait for the ejection seat (the right side of the seat there is a pilot helmet Oh)

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Crystal skull close-up, forehead Oakley logo, do not want to get one on the bedroom?

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The wall of the reception desk has a distribution map of the Oakley Global Office, which is also a special design; the newly established Shanghai office does not seem to be on it, but it should be added soon

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This door is probably behind the design department, because of confidentiality, we can not take pictures, can only look at the facade; the door next to the wall has a cool comic

Leading to the production sector corridor, both sides of the wall filled with Oakley’s history, and brand concept

Since it came here, then we are probably eight hundred and eight Oakley history of it Oakley is a scientific madman who claims to be a “crazy scientist” Jim Jannard in 1975, using a limited $ 300 hand – yes, you are not mistaken for $ 300. He is in the old garage laboratory, research and development of professional off-road motorcycle dedicated handle sets. At that time the motorcycle handle is a round rubber tube, no comfort, once stained with water will slip. Jim decided to change the world from changing the obscure set of time – no one would notice these details at the time. But he uses a unique pattern design and new material Unobtainium manufacturing sets, enhanced the player when the hand grip and perspiration function, and began to attract people’s attention. This is Oakley’s first product. The product won two patents, Jim to transcend the spirit of innovation to create the Oakley brand.

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Oakley Empire is from the small set of the beginning of the establishment.